Services
“What’s Black About It?” drives competitive advantage by leveraging customer insights
“Successful marketers are those that recognize that African-Americans do have a distinct culture, language, and cultural norms ---and then call that out in their marketing. The casting, the music, the setting, the feel of the piece is all a part of having an insight that’s relevant.”
Susan Mboya, Associate Director of African American and Multicultural Business Development, Proctor & Gamble
“What’s Black About It?” will partner to develop integrated business plans and solutions to increase market share among African- American consumers of diverse generations , ages , mindsets, genders, and socio-economic backgrounds. Client needs direct our service offerings.
Services included
- Insight Briefs: Achieving customer alignment for accelerated growth
- Identity: Overcoming the roadblocks to building relevant brand relationships
- Crisis Management
- Diversity Marketing
- Community and Philanthropic Engagement
- Innovation: Leveraging brand equity to capture new revenue streams
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Communications
- Extend/translate general overall market brand strategies to targeted marketing/advertising/media strategies relevant to African-American consumers.
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Promotion Planning
- Manage all aspects of trade shows and promotional events, including targeted marketing programs and collateral materials that produce results.
- One-on-One Consultation
- Public Speaking / Book Signings
We answer the key question, "What’s black about it?" and why mainstream communication may "miss the mark" with African-American consumers.
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