ExperienceHaving worked in virtually every product and service category in the role of client, ad agency executive, and consultant, “What’s Black About It?” has the experience to bring a targeted, value-added perspective to companies in the following industries:
- Fast Food
- Quick Service Restaurants
- Premium Alcoholic Beverages
- Hair Care
- Cosmetics and Skin Care
- Retail Toys
- Household Products
- Personal Care
- Carbonated and Non-Carbonated Beverages
- Military Recruitment
- Housing Rental Recruitment
- Convenience Foods
- Automobiles
- Publishing
The one thing common to all of the firms with which we have worked is the recognition that customer understanding should play an important role in driving strategy development. We adhere to this philosophy consistently across all business challenges:
- Demonstrated ability to extend/translate general market brand strategies to marketing strategies relevant to America’s emerging ethnic markets.
- Skilled at managing all aspects of trade shows and promotional events, including targeted marketing programs and collateral materials that produce results.
- Proven expertise in diversity marketing and crisis management helping to rebuild the image and reputation of some of some of America’s most recognized Fortune 500 companies. Quoted in" Diversity Inc., and Black Enterprise" magazines as an expert on diversity and ethnic marketing.
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