CredentialsHerb Kemp is a recognized and often-quoted multicultural marketing and advertising professional with more than 20 years of success targeting African-American consumers for some of America's largest Fortune 500 companies, including
Burger King
General Motors
Kodak
U.S. Army
Denny's
Texaco
Anheuser Busch
KFC
Seagram's
Toys"R"Us
Coors
Hardee's
Ford Motors
AARP
7UP
Alberto Culver
AT&T
Herb served as president of the UniWorld Group, Inc., and as executive vice president of the Chisholm-Mingo Group, Inc., two of the largest and most respected minority-owned and operated advertising agencies targeting the African-American market. His experience also includes senior management ad agency positions at J. Walter Thompson and Ogilvy & Mather.
Prior to his transition to the advertising agency business, Herb held executive client-side brand-management positions at Pfizer, General Foods, and Chesebrough-Ponds.
Today, Herb is the founder of Whats Black About It?, Inc., a marketing and advertising consultancy dedicated to providing the cultural insights and strategic planning tools essential to assisting growing businesses more effectively target African-American consumers.
He recently became the published co-author of the book Whats Black About It? Insights to Increase Your Share of a Changing African-American Market . This book helps marketers make their brands more relevant to a changing, more diverse, influential, and affluent African-American market.
Herb is an honor graduate of Morgan State College with a B.S. in Business Administration and is the recipient of the Trailblazer award as first minority to receive an MBA from the Tuck School of Business at Dartmouth.
Herb welcomes the opportunity to meet with you to discuss the cultural insights and strategic marketing planning tools that are imperative to building an effective marketing program targeting the new diverse America. Contact us today to learn how we can help. |
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